Privacy Policy for Strait Berries

Strait Berries is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect information gathered through our site and in connection with our agri-tech and sustainable food solutions.

1. Information We Collect

We collect various types of information to provide and improve our services, which include hydroponic cultivation, vertical farming systems, crop optimization, pest management, consulting, specialty berry production, nutraceutical ingredient extraction, seed/sapling supply, farm automation, and data-driven farming insights.

1.1 Information You Provide Directly to Us:

• Contact Information: Such as your name, email address, postal address, and telephone number when you inquire about our services, register for an event, or communicate with us.
• Business Information: Details about your organisation, farming practices, specific needs related to our agri-tech solutions (e.g., farm size, crop types, technical requirements) when engaging with our consulting or system development services.
• Communication Content: Any information you provide when you communicate with us via contact forms, email, or other channels.

1.2 Information Collected Automatically:

• Usage Data: Information about how you access and use our online platform, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This helps us understand user behavior and improve site functionality.
• Cookies and Tracking Technologies: We use cookies and similar technologies to track activity on our site and hold certain information. These are used for functional, performance, and analytical purposes.

2. How We Use Your Information

Strait Berries uses the collected data for various purposes, primarily to deliver and enhance our innovative agri-tech services:

• To Provide and Maintain Our Services: Including the provision of hydroponic systems, vertical farming solutions, and consulting.
• To Customise and Personalise Your Experience: Tailoring our offerings, such as pest management recommendations or crop yield optimization strategies, to your specific needs.
• To Communicate With You: Responding to inquiries, sending service updates, newsletters, marketing materials, and other information related to our sustainable agriculture innovations.
• For Internal Analytics and Improvement: To monitor the usage of our site, conduct research, and improve our products and services, including farm automation and IoT integrations.
• For Security and Fraud Prevention: To detect, prevent, and address technical issues or illegal activities.
• To Comply with Legal Obligations: Adhering to applicable laws and regulations.

3. Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following situations:

• Service Providers: We may engage third-party companies and individuals to facilitate our services (e.g., website hosting, analytics, customer support). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
• With Your Consent: We may disclose your personal data for any other purpose with your explicit consent.

4. Data Security

The security of your data is paramount to us. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

6. Your Data Protection Rights under GDPR (General Data Protection Regulation)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Strait Berries aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where Strait Berries relied on your consent to process your personal information.

To exercise any of these rights, please contact us using the details provided below.

7. Links to Other Sites

Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our site, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us: